Creative Copywriting's Assignment 01
25/08/2020 - 22/11/2020 (Week 02 - Week 13) Fong Ee Xuan (0332842) Creative Copywriting Assignment 01 ASSESSMENT Week 01 25/08/2020 - 30/08/2020 Headline: Smell Like a Man, Man Old Spice. (2010, February). Old Spice | The Man Your Man Could Smell Like [Video]. YouTube. https://www.youtube.com/watch?time_continue=32&v=owGykVbfgUE&feature=emb_title Reflection / Options: It is a television advertising campaign in the United States which was created by ads agency Wieden + Kennedy for Old Spice which launched in February 2010. The campaign is commonly referred to as “ The Man Your Man Could Smell Like” , the campaign's initial 30-second commercial. In this advertising video, the actor addresses the viewer in confident and rapid-fire monologues which promote the benefit of using Old Spice products. Besides that, the campaign targets female viewers, even though the product's target market being male, as the company determined that women frequently are the one who make purchas