Creative Brand Strategy's Project II(B)


13/05/2020 - 20/05/2020
(Week 05 - Week 06)
Fong Ee Xuan (0332842)
Creative Brand Strategy
Project II (B)

INSTRUCTION


LECTURE

Week 05

13/05/2020

Ms Hsin explained to us about Ideation once again in this week but in more details. Not only that, Ms Hsin also told us about what we should have for our next week presentation. Here are the presentation slides


Week 06
20/05/2020

In this week, Ms Hsin gave us a lecture on what we can do for our design application for our campaign/event. Here are the presentation slide:


PROJECT II(B)

BRAND POSITIONING

Week 05 - Week 06
13/05/2020 - 20/05/2020

For this project, we have to position our campaign/events by adding brand story, SWOT analysis, vision & mission, brand, value, brand personality, featured activities, target audience, competitor and also our unique selling points for our campaign/event. 

Here are the presentation slides that I did:


Updated presentation slide:

FEEDBACK

Week 06
20/05/2020

After I presented my Project 2(B), Ms Hsin gave me some feedback about it. Ms Hsin said that from my uniqe selling points, it seens that the festival is more focus on local and international performances. This made my tagline are different from uniqe selling points. Ms Hsin suggested me to come out with a new tagline. Not only that, I have to further explain on brand personality, because it will build the tone & manner for the brand.

Here are the note that Ms Hsin gave after we presented:

The USP does in line with the brand strength and research & analysis evident clearly shown in the featured activities. Brand personality can be improved, and overall creative brief will be more complete by including Brand Positioning Statement.

FURTHER READING

Week 06
23/05/2020

BranD Issue 33; TYPEPRO: ASIA 
by Nicole Lo

Figure 1.0: The cover of BranD Issue 33

Making full use of a good typeface largely depends on what project you are working on. For example, book designers usually choose typefaces that have all the weights and styles needed to create good typographic hierarchy in a particular layout. This means that making sure the selected typeface can cover headlines, subheadings, text (with italics), captions and so on.

In an interview with renowned artist and designer - Jianfeng Pan, he states that as a professional designer, communication must be talked about it before they design. Therefore, communication is much more important than design itself. This is especially true with typeface design. This is because a good typeface should be designed based on a particular communication aim in mind. 


Comments

Post a Comment

Popular posts from this blog

Korean 01's Assessments

Image
26/08/2020 - 22/11/2020 (Week 02 - Week 13) Fong Ee Xuan (0332842) Korean 01 Assessment ASSESSMENT Week 01 26/08/2020 - 30/08/2020 For the first week, we have to wrote our study plan for this module and here are the content that I had wrote in Naver Blog. "The reason I took this module as my free elective is because every time I watch korean drama or shows and listening to korean music, I have to look for the chinese & english subtitles and lyrics which it is took my time and sometimes the translate of it are different from it. Another reason I took this module is because I found that korean language is a interesting language to me as some of the it are simliar to chinese in a way.I wish I could learn some basic of korean and explore it so I able to understand korean drama, shows and music without looking at the chinese & english subtitles and lyrics in the end of this semester."
Read more

Visual Communication's Project II

Image
02/06/2020 - 20/06/2020 (Week 08 - Week 10) Fong Ee Xuan (0332842) Visual Communication Project II INSTRUCTION PROJECT II MAGAZINE FEATURED ARTICLE Week 08 - Week 10 02/06/2020 -  For this project, we have to create a magazine featured article. We can find an article online or even on magazine. For this magazine, we have to establish the magazine as in we identity the magazine genre, target audience and reader's perception. After that, we have to featured the article layout by design the headline, establish the design grids, edit the images and layout the content. After Mr Edward briefed us about it, I started thinking of my magazine genre. After few hours, the magazine genre that I want to did is "Travel". After I decided my magazine genre, I started search articles on internet and I found few of it which I think is interesting. But in the end, I choose "Jordan's Dead Sea" as my project article.  Figure 1.0: Articles that I fou...
Read more

Visual Communication's Project III

Image
02/06/2020 - 27/06/2020 (Week 08 - Week 11) Fong Ee Xuan (0332842) Visual Communication Project III INSTRUCTION PROJECT III MAGAZINE COVER Week 08 - Week 11 02/06/2020 - 27/06/2020 For this project, we have to design a magazine cover. First, we have to establish a magazine which is our Project II then we have to design the magazine cover. For it, we have to establish a cover concept which is colour, font faces and design concept.  After Mr Edward briefed us about it, I started thinking of my magazine genre. After few hours, the magazine genre that I want to did is "Travel". After I decided my magazine genre, I started search articles on internet and I found few of it which I think is interesting. But in the end, I choose "Jordan's Dead Sea" as my project article.  Mr Edward show us the guideline of the magazine cover as well.  Here are the PDF file of the guideline: Figure 1.0: Articles that I found online After I de...
Read more