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Creative Copywriting's Assignment 01

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25/08/2020 - 22/11/2020 (Week 02 - Week 13) Fong Ee Xuan (0332842) Creative Copywriting Assignment 01 ASSESSMENT Week 01 25/08/2020 - 30/08/2020 Headline: Smell Like a Man, Man Old Spice. (2010, February). Old Spice | The Man Your Man Could Smell Like [Video]. YouTube. https://www.youtube.com/watch?time_continue=32&v=owGykVbfgUE&feature=emb_title Reflection / Options: It is a television advertising campaign in the United States which was created by ads agency Wieden + Kennedy for Old Spice which launched in February 2010. The campaign is commonly referred to as “ The Man Your Man Could Smell Like” , the campaign's initial 30-second commercial. In this advertising video, the actor addresses the viewer in confident and rapid-fire monologues which promote the benefit of using Old Spice products. Besides that, the campaign targets female viewers, even though the product's target market being male, as the company determined that women frequently are the one who make purchas
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Korean 01's Assessments

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26/08/2020 - 22/11/2020 (Week 02 - Week 13) Fong Ee Xuan (0332842) Korean 01 Assessment ASSESSMENT Week 01 26/08/2020 - 30/08/2020 For the first week, we have to wrote our study plan for this module and here are the content that I had wrote in Naver Blog. "The reason I took this module as my free elective is because every time I watch korean drama or shows and listening to korean music, I have to look for the chinese & english subtitles and lyrics which it is took my time and sometimes the translate of it are different from it. Another reason I took this module is because I found that korean language is a interesting language to me as some of the it are simliar to chinese in a way.I wish I could learn some basic of korean and explore it so I able to understand korean drama, shows and music without looking at the chinese & english subtitles and lyrics in the end of this semester."
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Digital & Social Media Communication's Final Project

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30/06/2020 - 29/07/2020 (Week 12 - Week 14) Fong Ee Xuan (0332842) Digital & Social Media Communication Final Project INSTRUSCTION LECTURE Week 12 03/07/2020 Our clients briefed us our final project today. Week 13 06/07/2020 We didn't have lecture on this week as we continued work on our final project. Week 14 29/07/2020 -  We did't have lecture as we present our proposed ideas to our clients. PROJECT PITCH DECK & DESIGN APPLICATION AND DEVELOPMENT Week 12 - Week 15 30/06/2020 -  In this project, we can propose any ideas to solve The Risers' pain points which it is lack of engagement, the content is lack of interest and the customer journey map is solid. After Mr Asrizal and clients briefed us about it, me and Angeline started to think about ideas that we can do to solve the problem. After few days, we came out with few ideas which is redesign the Taylor's website to satisfaction the persona pain points and create a new social media profile (Instagram
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Advanced Interactive Design's Project III

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18/06/2020 - 23/07/2020 (Week 10 - Week 14) Fong Ee Xuan (0332842) Advanced Interactive Design Project III INSTRUCTION PROJECT III DESIGN, EXPLORATION AND APPLICATION Week 10 - Week 14 18/06/2020 -  In this project, we have to create an AR app for Taylor's Merchandise Shop and a microsite for the AR app. For this project, the tools that we need to use is Spark AR and Adobe Animation.  For the AR app, we only have to choose one of the merchandise or else we can design a completely new for it. The requirement for the AR app are having a "Fixed Target Tracker". For the microsite, it is something like guideline of the AR app. In the microsite, it will have the introduction of the AR app, objective of the AR app, "Where to download", "Steps to use" and so on. We only have to do few page of the microsite. After Mr Lun briefed us about this project, I search for Taylor's Merchandise Shop" and look for their merchandise. I realised the
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Digital & Social Media Communication's Project III

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16/06/2020 - 30/06/2020 (Week 10 - Week 12) Fong Ee Xuan (0332842) Digital & Social Media Communication Project III INSTRUSCTION LECTURE Week 10 16/06/2020 This week, Mr Asrizal briefed us about our Project III which is the four lenses and he gave us a lecture on it to make us more understanding. Here are the presentation slide: Week 11 23/06/2020 We didn't have any lecture starting this week since the lecture is end. For this week, Mr Asrizal lets us ask his questions that we don't understand about our current project. Week 12 03/07/2020 Our clients briefed us our final project today. PROJECT III FOUR LENSES Week 10 - Week 12 16/06/2020 - 30/06/2020 For this project, we have to narrate the four lenses that assist data contextualisation and the four lenses are based on the 4Cs which "COMPANY", "CATEGORY", "CONSUMER" & "CULTURE". After we know what we have to do for this project, me and my partner - Angeline divided the
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Visual Communication's Project III

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02/06/2020 - 27/06/2020 (Week 08 - Week 11) Fong Ee Xuan (0332842) Visual Communication Project III INSTRUCTION PROJECT III MAGAZINE COVER Week 08 - Week 11 02/06/2020 - 27/06/2020 For this project, we have to design a magazine cover. First, we have to establish a magazine which is our Project II then we have to design the magazine cover. For it, we have to establish a cover concept which is colour, font faces and design concept.  After Mr Edward briefed us about it, I started thinking of my magazine genre. After few hours, the magazine genre that I want to did is "Travel". After I decided my magazine genre, I started search articles on internet and I found few of it which I think is interesting. But in the end, I choose "Jordan's Dead Sea" as my project article.  Mr Edward show us the guideline of the magazine cover as well.  Here are the PDF file of the guideline: Figure 1.0: Articles that I found online After I decided what
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Visual Communication's Project II

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02/06/2020 - 20/06/2020 (Week 08 - Week 10) Fong Ee Xuan (0332842) Visual Communication Project II INSTRUCTION PROJECT II MAGAZINE FEATURED ARTICLE Week 08 - Week 10 02/06/2020 -  For this project, we have to create a magazine featured article. We can find an article online or even on magazine. For this magazine, we have to establish the magazine as in we identity the magazine genre, target audience and reader's perception. After that, we have to featured the article layout by design the headline, establish the design grids, edit the images and layout the content. After Mr Edward briefed us about it, I started thinking of my magazine genre. After few hours, the magazine genre that I want to did is "Travel". After I decided my magazine genre, I started search articles on internet and I found few of it which I think is interesting. But in the end, I choose "Jordan's Dead Sea" as my project article.  Figure 1.0: Articles that I fou
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