NICOLE FONG'S DESIGN JOURNAL

06/11/2019 - 20/11/2019 (Week 11 - Week 13) Fong Ee Xuan (0332842) Design Research Dissertation Final Project LECTURE JOURNAL ARTICLES Week 11 - Week 13 06/11/2019 - 20/11/2019 Dr Pouline gave us a lecture about it. Here are the presentation slides. INSTRUCTIONS FINAL PROJECT JOURNAL ARTICLE /10/2019 - /10/2019 (Week 11 - Week 13) In this project, we have to turn our research dissertation into a journal article and Dr Pouline gave us a lecture about it. Besides that, Dr Pouline want us to find three different journals that we think are suitable for our research paper. I did some research about it and I choose this three journals which are: Journal of Consumer Marketing , Journal of Visual Communication and Image Representation and Design Studies . Here are my PDF of RATIONALE: Embedded PDF of Rationale After that, we have to choose one of the journals and search for the guideline to publish our research paper. 

09/10/2019 - 06/11/2019 (Week 07 - Week 11) Fong Ee Xuan (0332842) Design Research Dissertation Project II INSTRUCTIONS PROJECT 02  DISSERTATION BOOK 09/10/2019 - 06/11/2019 (Week 07 - Week 11) In this project, we have to put our research dissertation into a book. Dr Pouline asked us to look for some references for the design of the book. I started research some book layout and design for my book. Figure 1.0: References Figure 1.1: References After I choose my references which is the second one, I started design my book. Since my book is about beverages, I choose to illustration the beverages and some simple illustration for the results and  so on.  Figure 2.0: Processes of illustration my results Figure 2.1: Processes of illustration my alcoholic RTDs Figure 2.2 All my illustration that I did for my book Figure 2.3: Process of doing my book Here are the PDF for my FIRST ATTEMPT BOOK DESIGN: Embedded PDF

08/11/2019 - 29/11/2019 (Week 11 - Week 14) Fong Ee Xuan (0332842) Brand Corporate Identity Final Project INSTRUCTIONS FINAL PROJECT BRAND BOOK + VIDEO / GIF Week 11 - Week 14 08/11/2019 - 29/11/2019 In this project, we have to create a brand book guideline and a GIF/ Video (10-30 seconds) which is about our created brand. The size of the book are given and it is 8inch x 8inch. I started with creating the margin and putting everything in the book. After that, I started design my book. The fonts that I used for my book are same with my logo which is "Satisfy' and I added another typefaces for it which is "Caveat".  There are not much process because I forgot to screenshot it.  Figure 1.0: Process of creating my brand guidelines  PDF for Book Spreads:  Embedded PDF of Book's Spreads PDF for BOOK COVER: Embedded PDF of Book Cover PDF of FINAL BOOK GUIDELINES (PAGES) :  Embedded PDF of Final Book Guidelines

25/10/2019 - 15/11/2019 (Week 09 - Week 12) Fong Ee Xuan (0332842) Brand Corporate Identity Project 03 INSTRUCTIONS  PROJECT PROJECT 03: BRAND POSITIONING  Week 09 - Week 11 25/10/2019 - 08/11/2019 In this project, Mr Haris told us to write about our brand introduction, brand story, vision and mission, target audience and so on. Not only that, we were told to create mockups for our brands and it have to be as much as possible. For my brands it is about food, so I create some mockups which related to it such as business card, paper bag, take-away box, billboard, and so on. Figure 1.0: Processes of creating Mockup Figure 1.1: Processes of creating Mockup Figure 1.2: Processes of creating Mockup Here are some of my first attempt of mockups: Figure 2.0:  Mockup of Apron  Figure 2.1:  Mockup of Billboard  Figure 2.2:  Mockup of Stationery Figure 2.3:  Mockup of Stationery  Figure 2.4:  Mockup of Stuff ID Fi