Brand Corporate Identity's Project III

25/10/2019 - 15/11/2019
(Week 09 - Week 12)
Fong Ee Xuan (0332842)
Brand Corporate Identity
Project 03

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INSTRUCTIONS 

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PROJECT

PROJECT 03: BRAND POSITIONING 

Week 09 - Week 11

25/10/2019 - 08/11/2019

In this project, Mr Haris told us to write about our brand introduction, brand story, vision and mission, target audience and so on. Not only that, we were told to create mockups for our brands and it have to be as much as possible. For my brands it is about food, so I create some mockups which related to it such as business card, paper bag, take-away box, billboard, and so on.

Figure 1.0: Processes of creating Mockup

Figure 1.1: Processes of creating Mockup

Figure 1.2: Processes of creating Mockup

Here are some of my first attempt of mockups:

Figure 2.0: Mockup of Apron 

Figure 2.1: Mockup of Billboard 

Figure 2.2: Mockup of Stationery

Figure 2.3: Mockup of Stationery 

Figure 2.4: Mockup of Stuff ID

Figure 2.5: Mockup of Poster Outside Store

After showing it to Mr Haris, he gave me some suggested about those mockup and asked me to keep it up and keep doing more of it such as facebook page, instagram page, different take-away box and so on. 

Here are my final mockups for STATIONERY:

Figure 3.0: Mockup of Name Card 

Figure 3.1: Mockup of Business Card 

Figure 3.2: Mockup of Envelope 

Figure 3.3: Mockup of Letterhead 

Figure 3.4: Mockup of Combination of Stationery & Others Stationery

Figure 3.5: Mockup of Combination of Stationery & Others Stationery

Figure 3.6: Mockup of Combination of Stationery & Others Stationery

Here are my final mockup for APPLICATION:

Figure 4.0: Mockup of FoodTruck

Figure 4.1: Mockup of Store's Signature light

Figure 4.2: Mockup of Store's Signature light v2

Figure 4.3: Mockup of Store's Poster

Figure 4.4: Mockup of Store's Glass

Figure 4.5: Mockup of Store's Glass v2

Figure 4.6: Mockup of Store's Tent

Figure 4.7: Mockup of Paper Pouch Bag

Figure 4.8: Mockup of Main Take-Away Box (Front)

Figure 4.9: Mockup of Main Take-Away Box (Back)

Figure 4.10: Mockup of Different Take-Away Box (Front)

Figure 4.11: Mockup of Different Take-Away Box (Back)

Figure 4.12: Mockup of Billboard

Figure 4.13: Mockup of Facebook Page

Figure 4.14: Mockup of Instagram Ad

Figure 4.15: Mockup of Stuff's ID

Figure 4.16: Mockup of Stuff's Apron (Black)

Figure 4.17: Mockup of Stuff's Apron (White)

Figure 4.18: Mockup of Stuff's T-shirt (Front) 

Figure 4.19: Mockup of Stuff's T-shirt (Back) 

Here are the slides that I did for the BRAND POSITIONING:

Embedded PDF of Brand Positioning