Creative Brand Strategy's Project I (A)
15/04/2020 - 22/04/2020 (Week 01 - Week 02) Fong Ee Xuan (0332842) Creative Brand Strategy Project I (A) INSTRUCTION LECTURE CASE STUDY Week 01 15/04/2020 We are having class in Teams due to Covid-19. In the first week, Ms Hsin briefed us about this module and also our first assignment of it. Here are the lecture slides that Ms Hsin gave: Week 02 22/04/2020 Ms Hsin gave us a lecture about what is campaign and events and also the brand identity of it. Not only that, Ms Hsin also told us about what we are been expected to do on our Project I(B). PROJECT I (A) CASE STUDY Week 01 - Week 02 15/04/2020 - 22/04/2020 In this project, we required to prepared a presentation about our case study. We have to analyse a well-established campaign / event. Besides that, in the case study, we have to identifying its brand strategy and understanding its brand experience. For the campaign/event, we can choose something we interested i...