Brand Corporate Identity's Project II


04/10/2019 - 18/10/2019
(Week 06 - Week 08)
Fong Ee Xuan (0332842)
Brand Corporate Identity
Project 02

INSTRUCTIONS


PROJECT

PROJECT 02: DEVELOPING A LOGO

Week 06 - Week 08

04/10/2019 - 18/10/2019

In this project, Mr Haris told us to think about something that we like and make it into a brand. Mr Haris asked us to sketch the ideas of our brand logo in an A4 size sketch book and told us not to erase  anything that we sketch on the sketchbook.

 My favourite things have a lot so it is hard to come out with one. But when I think deeper about which is good to started a brand, all my mind is about POTATO. This is because I love potato very much and I think it is a good ideas for opening a brands which sell potato dishes restaurant. After I think about all this, I started sketches the logo. Here are the process of it.

Figure 1.0: Sketches for my logo

Figure 1.1: Sketches for my logo

After showing Mr Haris my sketches, Mr Haris suggested me to draw more and I come out with a sketches that he think looked better.


Figure 1.2: Sketches for my logo

After that, Mr Haris told me to digitalise my logo. In here, I started digitalise my logo with different types of potato, colour, different typefaces and also different types of position for the cutleries. Here are my process of digitalise the logo.

Figure 2.0: Processes of digitalise logo 

Figure 2.1: Processes of digitalise logo 

After that, I had create another type of logo but sue to my laptop, it is gone so I started again with my logo. While I doing it, Mr Haris gave me some ideas about the logo and I started go with it and came out with my final logo.


Figure 2.2: Processes of digitalise logo 
Figure 2.3: First attempt of colour palette
Figure 2.4: Final attempt of colour palette

Figure 2.5: Typefaces that I used for my logo (Satisfy)

Figure 2.6: Final outcome of my logo


Comments

Post a Comment

Popular posts from this blog

Visual Communication's Project II

Image
02/06/2020 - 20/06/2020 (Week 08 - Week 10) Fong Ee Xuan (0332842) Visual Communication Project II INSTRUCTION PROJECT II MAGAZINE FEATURED ARTICLE Week 08 - Week 10 02/06/2020 -  For this project, we have to create a magazine featured article. We can find an article online or even on magazine. For this magazine, we have to establish the magazine as in we identity the magazine genre, target audience and reader's perception. After that, we have to featured the article layout by design the headline, establish the design grids, edit the images and layout the content. After Mr Edward briefed us about it, I started thinking of my magazine genre. After few hours, the magazine genre that I want to did is "Travel". After I decided my magazine genre, I started search articles on internet and I found few of it which I think is interesting. But in the end, I choose "Jordan's Dead Sea" as my project article.  Figure 1.0: Articles that I fou...
Read more

Korean 01's Assessments

Image
26/08/2020 - 22/11/2020 (Week 02 - Week 13) Fong Ee Xuan (0332842) Korean 01 Assessment ASSESSMENT Week 01 26/08/2020 - 30/08/2020 For the first week, we have to wrote our study plan for this module and here are the content that I had wrote in Naver Blog. "The reason I took this module as my free elective is because every time I watch korean drama or shows and listening to korean music, I have to look for the chinese & english subtitles and lyrics which it is took my time and sometimes the translate of it are different from it. Another reason I took this module is because I found that korean language is a interesting language to me as some of the it are simliar to chinese in a way.I wish I could learn some basic of korean and explore it so I able to understand korean drama, shows and music without looking at the chinese & english subtitles and lyrics in the end of this semester."
Read more

Design Principles's Exercise & Project

Image
27/08/18 - (Week 01- Week 14) Fong Ee Xuan (02332842) Design Principles INSTRUCTIONS LECTURE  Lecture 01: Module Briefing & Contrast Week 01  27/08/18 Today is our first day of design principles.After Ms Sherry brief us about the module, we started our first lecture which is Contrast. Contrast is the difference in the luminance or colour that makes an object distinguishable. Figure 1.0 Some examples of Contrast Lecture 02: Gestalt Principles Week 02  04/09/18 Today Ms Sherry give us a lecture about Gestalt Principles. Gestalt is a psychology term which means "unified whole". It theories attempt to describe how people tend to organise visual element into ground or unified wholes when certain principles are applied. There are few basic about gestalt which are Similarity, Proximity, Continuation, Closure and Figure & Ground . Figure 2.1 Example of Similarity  Figure 2.2 Example of Proximity ...
Read more