Digital & Social Media Communication's Project I


28/04/2020 - 05/05/2020
(Week 03 - Week 04)
Fong Ee Xuan (0332842)
Digital & Social Media Communication
Project I

INSTRUSCTION



LECTURE

Week 04
05/05/2020

We still having class on Zoom due to Covid-19. We don't have lecturer on this week because we have our project II briefing by our client. 

PROJECT I

ADOBE ANALYTICS

Week 03 - Week 04

28/04/2020 - 05/05/2020

In this project, we have to compare the whole year of 2019 and January - March 2020 analytics for Taylor's University in Adobe Analytic. In this project, I was partner with Angeline Ting. We separated our work so that we have enough time to finish it. For my part, I did or site content, visitor retention, traffic sources and visitor profile.

Here are the Project 1 that me and Angeline did:


FEEDBACK

Week 04

05/05/2020

We don't have any feedback for this week.


Comments

Post a Comment

Popular posts from this blog

Digital & Social Media Communication's Final Project

Image
30/06/2020 - 29/07/2020 (Week 12 - Week 14) Fong Ee Xuan (0332842) Digital & Social Media Communication Final Project INSTRUSCTION LECTURE Week 12 03/07/2020 Our clients briefed us our final project today. Week 13 06/07/2020 We didn't have lecture on this week as we continued work on our final project. Week 14 29/07/2020 -  We did't have lecture as we present our proposed ideas to our clients. PROJECT PITCH DECK & DESIGN APPLICATION AND DEVELOPMENT Week 12 - Week 15 30/06/2020 -  In this project, we can propose any ideas to solve The Risers' pain points which it is lack of engagement, the content is lack of interest and the customer journey map is solid. After Mr Asrizal and clients briefed us about it, me and Angeline started to think about ideas that we can do to solve the problem. After few days, we came out with few ideas which is redesign the Taylor's website to satisfaction the persona pain points and create a new social media profile (Instagram
Read more

Creative Copywriting's Assignment 01

Image
25/08/2020 - 22/11/2020 (Week 02 - Week 13) Fong Ee Xuan (0332842) Creative Copywriting Assignment 01 ASSESSMENT Week 01 25/08/2020 - 30/08/2020 Headline: Smell Like a Man, Man Old Spice. (2010, February). Old Spice | The Man Your Man Could Smell Like [Video]. YouTube. https://www.youtube.com/watch?time_continue=32&v=owGykVbfgUE&feature=emb_title Reflection / Options: It is a television advertising campaign in the United States which was created by ads agency Wieden + Kennedy for Old Spice which launched in February 2010. The campaign is commonly referred to as “ The Man Your Man Could Smell Like” , the campaign's initial 30-second commercial. In this advertising video, the actor addresses the viewer in confident and rapid-fire monologues which promote the benefit of using Old Spice products. Besides that, the campaign targets female viewers, even though the product's target market being male, as the company determined that women frequently are the one who make purchas
Read more

Visual Communication's Project III

Image
02/06/2020 - 27/06/2020 (Week 08 - Week 11) Fong Ee Xuan (0332842) Visual Communication Project III INSTRUCTION PROJECT III MAGAZINE COVER Week 08 - Week 11 02/06/2020 - 27/06/2020 For this project, we have to design a magazine cover. First, we have to establish a magazine which is our Project II then we have to design the magazine cover. For it, we have to establish a cover concept which is colour, font faces and design concept.  After Mr Edward briefed us about it, I started thinking of my magazine genre. After few hours, the magazine genre that I want to did is "Travel". After I decided my magazine genre, I started search articles on internet and I found few of it which I think is interesting. But in the end, I choose "Jordan's Dead Sea" as my project article.  Mr Edward show us the guideline of the magazine cover as well.  Here are the PDF file of the guideline: Figure 1.0: Articles that I found online After I decided what
Read more