NICOLE FONG'S DESIGN JOURNAL

15/04/2020 - 28/05/2020 (Week 01 - Week 08) Fong Ee Xuan (0332842) Advanced Interactive Design Exercise INSTRUCTION LECTURE Week 01 16/04/2020 Due to MCO, we are having class on Discord. Mr Lun taught us about the basic of Adobe Animation such as motion tween, shape tween and classic tween. Since it was the first time having class, I forgot to take screenshot for it. Week 02 23/04/2020 We still having MCO, we are having class online. Mr Lun taught us something new in this week which is scripting, use button and add image on it. Not only that, he also taught us the tween once again just in case we don't get it in the first week. Figure 1.0: Mr Lun teaching us about Adobe Animation Week 03 30/04/2020 This week, we still having classes online. Mr Lun taught us the differences between movie clip, graphic and button. Movie clip can put script but graphic can't use script to control because graphic will ignore the script no matter what. To stop grap...

14/04/2020 - 28/04/2020 (Week 01 - Week 03) Fong Ee Xuan (0332842) Digital & Social Media Communication Exercise INSTRUSCTION LECTURE Week 01 14/04/2020 Due to the COVID-19, we having our class on Zoom. Mr Asrizal briefed us about this module through MIB, he also briefed us about tools that gonna use in this module. Week 02 21/04/2020 We are having our class on Zoom as well. Mr Asrizal explained data collection to us which included what is it and different type of data collection and different types of analytics. Here are the slides for this week: Week 03 28/04/2020 We are having our class on Zoom as well. Mr Asrizal taught us about Web and Social Media Analytics. He mentioned about the the indicators for Web Analytics and for Social Media Analytics. Here are the lecture slide: Week 04 05/05/2020 We still having class on Zoom due to Covid-19. We don't have lecturer on this week because we have our project II briefing by ou...

14/04/2020 - 21/07/2020 (Week 01 - Week 14) Fong Ee Xuan (0332842) Minor Project INSTRUCTIONS EXERCISE  Week 01 14/04/2020 We have to answer this two question: 1. Please describe what is Design Innovation based on the article "What is Design Innovation? by Alex Obenauer". Please cite some examples to elaborate your observations. ( https://medium.com/newindustrialist/what-is-design-innovation-89fb307462ae ) Based on the article by Alex Obenauer, design innovation is certain product go through a design process that are stringent, empathetic and turn up to having an innovative concept or design that fully creative on the way to the user experience. There are some requires to innovating a product which is a great amount of taste, empathy, creativity and also different inputs or perspectives. Here are some example of design innovation. First is Mail Pilot. There are a new type of email that allow the user to interact with their email and it seamless...

15/04/2020  (Week 01) Fong Ee Xuan (0332842) Creative Brand Strategy Open Discussion INSTRUCTION OPEN DISCUSSION Week 01 15/04/2020 This week, Ms Hsin gave us some questions and we have to prepare a very short presentation to answer it. The question that giving are what we have learned from last semester module which is Brand Corporate Identity. Not only that, the next question are in our opinion, what are the different between "Brand Identity" and " Campaigns". Following next will be is there any campaigns or event that we participated before and we can share our experience about it. Here are the short presentation:

06/11/2019 - 20/11/2019 (Week 11 - Week 13) Fong Ee Xuan (0332842) Design Research Dissertation Final Project LECTURE JOURNAL ARTICLES Week 11 - Week 13 06/11/2019 - 20/11/2019 Dr Pouline gave us a lecture about it. Here are the presentation slides. INSTRUCTIONS FINAL PROJECT JOURNAL ARTICLE /10/2019 - /10/2019 (Week 11 - Week 13) In this project, we have to turn our research dissertation into a journal article and Dr Pouline gave us a lecture about it. Besides that, Dr Pouline want us to find three different journals that we think are suitable for our research paper. I did some research about it and I choose this three journals which are: Journal of Consumer Marketing , Journal of Visual Communication and Image Representation and Design Studies . Here are my PDF of RATIONALE: Embedded PDF of Rationale After that, we have to choose one of the journals and search for the guideline to publish our research paper....

09/10/2019 - 06/11/2019 (Week 07 - Week 11) Fong Ee Xuan (0332842) Design Research Dissertation Project II INSTRUCTIONS PROJECT 02  DISSERTATION BOOK 09/10/2019 - 06/11/2019 (Week 07 - Week 11) In this project, we have to put our research dissertation into a book. Dr Pouline asked us to look for some references for the design of the book. I started research some book layout and design for my book. Figure 1.0: References Figure 1.1: References After I choose my references which is the second one, I started design my book. Since my book is about beverages, I choose to illustration the beverages and some simple illustration for the results and  so on.  Figure 2.0: Processes of illustration my results Figure 2.1: Processes of illustration my alcoholic RTDs Figure 2.2 All my illustration that I did for my book Figure 2.3: Process of doing my book Here are the PDF for my FIRST ATTEMPT BOOK DESIGN: ...

08/11/2019 - 29/11/2019 (Week 11 - Week 14) Fong Ee Xuan (0332842) Brand Corporate Identity Final Project INSTRUCTIONS FINAL PROJECT BRAND BOOK + VIDEO / GIF Week 11 - Week 14 08/11/2019 - 29/11/2019 In this project, we have to create a brand book guideline and a GIF/ Video (10-30 seconds) which is about our created brand. The size of the book are given and it is 8inch x 8inch. I started with creating the margin and putting everything in the book. After that, I started design my book. The fonts that I used for my book are same with my logo which is "Satisfy' and I added another typefaces for it which is "Caveat".  There are not much process because I forgot to screenshot it.  Figure 1.0: Process of creating my brand guidelines  PDF for Book Spreads:  Embedded PDF of Book's Spreads PDF for BOOK COVER: Embedded PDF of Book Cover PDF of FINAL BOOK GUIDELINES (PAG...