NICOLE FONG'S DESIGN JOURNAL

21/05/2020 - /06/2020 (Week 06 - Week 10) Fong Ee Xuan (0332842) Advanced Interactive Design Project II INSTRUCTION PROJECT II AUGMENTED REALITY APPLICATION Week 05 - Week 10 28/05/2020 In this project, we supposedly to create an AR application for an online store. For example, an AR application for glasses, hats or others so that customers of the shop will use the AR application to try different options before making their purchases.  But due to we are not 3D students, Mr Lun lower the requirement for us. In this project we are not limit to do online shop, we can do something else such as campaign, awareness, selfie/ fun filter, mask and of cause if we want, we still can do online shop. The new technical requirements that we need is Native UI option, background replacement and head/face tracker. For the topic/theme that I want to do is Selfie/fun filter. I inspired from the exercise that we did on Week 07....

13/05/2020 - 20/05/2020 (Week 05 - Week 06) Fong Ee Xuan (0332842) Creative Brand Strategy Project II (B) INSTRUCTION LECTURE Week 05 13/05/2020 Ms Hsin explained to us about Ideation once again in this week but in more details. Not only that, Ms Hsin also told us about what we should have for our next week presentation. Here are the presentation slides Week 06 20/05/2020 In this week, Ms Hsin  gave us  a lecture on what we can do for our design application for our campaign/event. Here are the presentation slide: PROJECT II(B) BRAND POSITIONING Week 05 - Week 06 13/05/2020 - 20/05/2020 For this project, we have to position our campaign/events by adding brand story, SWOT analysis, vision & mission, brand, value, brand personality, featured activities, target audience, competitor and also our unique selling points for our campaign/event.  Here are the presentation slides that I did: Updated present...

13/05/2020 - 27/05/2020 (Week 05 - Week 07) Fong Ee Xuan (0332842) Creative Brand Strategy Project II (A) INSTRUCTION LECTURE Week 05 13/05/2020 Ms Hsin explained to us about Ideation once again in this week but in more details. Not only that, Ms Hsin also told us about what we should have for our next week presentation. Here are the presentation slides Week 06 20/05/2020 In this week, Ms Hsin  gave us  a lecture on what we can do for our design application for our campaign/event. Here are the presentation slide: Week 07 27/05/2020 We don't have lecturer on this week because we are showing our Project 2(A). PROJECT II (A) IDEATION 13/05/2020 - 27/05/2020 Week 05 - Week 07 For this part of project 2, we have to collect symbolic images. It can be made of places, people, environment, logo and so on.  For my George Town Festival, it is an international festival and they already organised it for 10 ye...

05/05/2020 - 16/06/2020 (Week 04 - Week 10) Fong Ee Xuan (0332842) Digital & Social Media Communication Project II INSTRUSCTION LECTURE Week 05 12/05/2020 We still having class on Zoom due to Covid-19. Mr Asrizal briefed us about Project II in more detail. Not only that, Mr Asrizal gave us a lecture about "Personas". He explained details for it to lets us understand. Here are the lecture slides that Mr Asrizal gave: Week 06 19/05/2020 We don't have lecture on this week because Mr Asrizal are on leave. We continue working on our Project II. Week 07 26/05/2020 We don't have lecture on this week due to Public holiday which is Hari Raya. We continue working one our project II. Week 08 02/06/2020 We don't have lecture on this week but we have consultation with Mr Asrizal.  Week 09 12/06/2020 We don't have lecture on this week but we have show our progression on user persona to our clients. Here are the slides that we sho...

28/04/2020 - 05/05/2020 (Week 03 - Week 04) Fong Ee Xuan (0332842) Digital & Social Media Communication Project I INSTRUSCTION LECTURE Week 04 05/05/2020 We still having class on Zoom due to Covid-19. We don't have lecturer on this week because we have our project II briefing by our client.  PROJECT I ADOBE ANALYTICS Week 03 - Week 04 28/04/2020 - 05/05/2020 In this project, we have to compare the whole year of 2019 and January - March 2020 analytics for Taylor's University in Adobe Analytic. In this project, I was partner with Angeline Ting. We separated our work so that we have enough time to finish it. For my part, I did or site content, visitor retention, traffic sources and visitor profile. Here are the Project 1 that me and Angeline did: FEEDBACK Week 04 05/05/2020 We don't have any feedback for this week.

21/04/2020- 23/05/2020 (Week 02 - Week 06) Fong Ee Xuan (0332842) Visual Communication Project I INSTRUCTION PROJECT I 21/04/2020 -  Week 02 - Week 06 For this project, we have to create a poster to promote a exist product and the product have to fit the 4 keywords which is "New", "Innovative","Affordable" &"Practical". For the product, we have to research the feature, benefits and the selling point of it. Besides that, we have to come out with design concepts of the layout design of the poster. We also have to trace the project into a vector graphic object. For the colour, we are only allowed using 5 type of colour. After Mr Edward briefed us about project 1, I started looking for product that I found is interesting such as Basketball Mug,  Bio-fireplace, Modobag, Cyclee and so on. After that I decided to took Cyclee as my product. Cyclee is a sign projector concept designed for the safety of bike riders ...

22/04/2020 - 06/05/2020  (Week 02 - Week 04) Fong Ee Xuan (0332842) Creative Brand Strategy Project I (B) INSTRUCTION LECTURE SITUATION ANALYSIS Week 03 29/04/2020 Ms Hsin have us a lecture which helps us on our Project 1B, it is about situation analysis. Ms Hsin gave us some example about SWOT analysis, customer journey may and so on. Here are the lecture slides: BRAND PERSONALITY Week 04 06/05/2020 In this week, Ms Hsin briefed us about moodboard and brand positioning. For the moodboard, Ms Hsin gave us two video to watch to lets us more understand. The first link that given by Ms Hsin, check on 24:30 - 31:00 https://www.youtube.com/watch?v=OhVNE6Rod0Y&feature=emb_title The second link that given by Ms Hsin, check on 25:31 - 32:00 https://www.youtube.com/watch?time_continue=1623&v=V5wyr_3KN5Y&feature=emb_title Here are the lecture slides for Brand Positioning & Brand Personality: Types of logos, consistency ...